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| WWE SmackDown Feb 13 2026 Economic Boost |
WWE SmackDown's Dallas Show Delivers Strong Ticket Revenue
The WWE SmackDown event on February 13, 2026, held at the American Airlines Center in Dallas, Texas, drew a crowd of over 8,200 fans, generating substantial ticket sales revenue amid the company's ongoing financial growth. With tickets distributed reaching 8,244, the show contributed to WWE's live event earnings, reflecting the brand's appeal in key markets like Texas. This performance aligns with TKO Group Holdings' broader revenue trends, where WWE operations posted $402.1 million in Q3 2025, up 23% year-over-year, driven by media rights and event attendance.
Key Matches and Their Financial Draw
Highlight matches included Cody Rhodes defeating Jacob Fatu and Sami Zayn in a Triple Threat qualifier for Elimination Chamber, and Alexa Bliss overcoming Giulia and Zelina Vega in another qualifier. Jade Cargill retained the Women's Championship against Jordynne Grace, while the Women's Tag Team title bout between Rhea Ripley/IYO SKY and Nia Jax/Lash Legend ended in a no-contest. These high-stakes contests, featuring crossovers like Trick Williams' win over Rey Fenix, boosted viewer engagement and merchandise sales, key revenue streams for WWE. Appearances by The Wyatt Sicks and The Judgment Day added intrigue, potentially increasing streaming viewership on platforms like Netflix, which supports TKO's $4.63-$4.69 billion full-year 2025 revenue forecast.
Sponsorships and Contracts Fuel Economic Momentum
WWE's partnerships played a pivotal role, with ongoing deals like Slim Jim's center-ring sponsorship on weekly shows enhancing brand visibility and ad revenue. A new agreement with MAD DOG by MD 20/20 for in-ring branding during February episodes, including this SmackDown, underscores growing sponsorship income. Talent contracts, such as multi-year extensions for stars like AJ Styles through 2026, ensure roster stability while tying into performance-based incentives that drive event profitability. TKO's Adjusted EBITDA for WWE reached $207.8 million in Q3 2025, highlighting how such events contribute to a 59% margin.
Broader Impact on TKO Group Holdings
This SmackDown episode supports TKO's upward trajectory, with WWE's $556.2 million Q2 2025 revenue marking a 22% increase, aiding the company's raised 2025 guidance to $1.54-$1.56 billion in Adjusted EBITDA. Live events like this one, amid concerns over WrestleMania sales, emphasize WWE's strategy to leverage regional draws for sustained growth, with stock valuations reflecting confidence in UFC-WWE synergies.
